It’s Time to Circulate!


Come together on Monday, April 11, 2016 with the most elite, data-driven marketers for a one day gathering to discuss, learn and share how you can measure and enhance the impact of your marketing campaigns and grow your company’s revenue and pipeline. This event is for data-driven marketers and Full Circle Insights customers who are interested in learning how to leverage data to improve marketing’s performance.


At Circulate 2016 you will learn:

  • Best practices in tracking, measuring, and analyzing your marketing data to find actionable insights
  • Ways to optimize marketing and sales funnels to effectively align both teams
  • How to set up Salesforce and your marketing automation system to accurately capture every marketing response

On Monday, April 11 in San Francisco, you will be among the world’s most innovative and inspirational marketers in an open forum of learning. Personally engage and network with data-driven marketers, analysts, and industry icons to get valuable, actionable new ideas and knowledge. Evolve your methods and tactics with best practices from practitioners and experts in deep-dive sessions on interpreting funnel metrics, marketing-to-sales handoff, revenue attribution modeling, and presenting marketing metrics to the Board.

Explore proven strategies to power marketing innovation today, and revenue generation tomorrow.

Full Circle Insights customers are our best speakers. At Circulate, our customers share their stories with attendees, from the Full Circle implementation process considerations to modeling and deployment, to insights gained with full funnel metrics and revenue visibility. Learn how the game of marketing analytics is played by the best in their fields.

KEYNOTE SPEAKERS:


register


Speakers


brent-jones

Brent Jones

Former San Francisco 49er
Tight End

Like in any good game, your strategy for winning depends on how well the offense or defense is executed. Is your marketing on the offensive or defensive? Brent Jones will scrutinize the positives and negatives of both types of strategy in his engaging keynote address at Circulate. Brent Jones is an 11-year veteran tight end with three Super Bowl rings and four Pro Bowl appearances and holds his place in the Bay Area Sports Hall of Fame.

Bonnie Crater

President and CEO

Full Circle Insights

Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., Oracle, salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). In 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” in sales lead management. Bonnie holds a B.A. in biology from Princeton University.

alex-shapillo

Alex Shipillo

Director of Demand Generation

Influitive

Alex Shipillo is a growth marketer and startup junkie living in Toronto. He heads up demand generation at Influitive, a rapidly growing marketing technology company. Prior to that, he held startup marketing roles at Indochino and Pressly. Alex was recently named as one of Marketing Magazine’s top 30 under 30 marketers.

brent-jones

John Donlon

Research Director
SiriusDecisions

John Donlon is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations as both a practitioner and consultant.

Before joining SiriusDecisions, John was the director of sales process and technology for Iron Mountain, where he pioneered the use of Lean Six Sigma process improvement techniques to drive efficiencies and effectiveness throughout the sales and marketing funnel. Prior to that, he founded the marketing operations function within Iron Mountain and led several of its key disciplines, including marketing strategy development, planning and budgeting, reporting and analytics, data governance and process improvement.

More

Adam Blitzer

EVP and General Manager

Salesforce Sales Cloud

Adam Blitzer is executive vice president of Salesforce Sales Cloud, the world’s #1 sales platform. In this role, he leads the product direction, marketing and operations for Sales Cloud, encompassing SteelBrick, Data.com and Pardot.

Prior to leading Sales Cloud, Adam co-founded Pardot, a marketing automation solution that assembles B2B buyer journey data points into actionable insights, enabling marketing and sales teams to sell smarter. ExactTarget acquired Pardot in 2012 and Salesforce acquired ExactTarget in 2013.

Before co-founding Pardot, Adam worked in Japan for three years. While there, he founded a start-up and worked at an ad agency. He holds a bachelor’s degree from Duke University.



CUSTOMER SPEAKERS

Hoontae Sim

Robb McDowell

Season Holland

Jason Paquette

Meg Goetsch

Elle Woulfe

Ellen Kindley

Michael Flanagan

Julie Zittergruen

Amar Chahal

Ronen Shetelboim

Claire Alloway

FULL CIRCLE INSIGHTS

Luke Duncan

Luke Duncan

Dan Appleman

Dan Appleman

Maya Peterson

Maya Peterson

Scott Foster

Scott Foster

Alison Rouse

Alison Rouse

Jono Schneider

Jono Schneider

INDUSTRY SPEAKERS

Jodi Sherman Jahic

Brian Hansford


Agenda
MONDAY, APRIL 11, 2016

7:00 - 8:00 Morning Activity: Yoga, Fun Run/Walk
8:00 - 9:00 Registration / Breakfast / Networking
9:00 - 9:05 Welcome to Circulate 2016
9:05 - 9:35 Keynote: Brent Jones, Former SF 49er, Playing Offense and Defense in Life and Football
9:35 - 9:45 Q&A and Interview with Brent Jones
9:45 - 10:10 Keynote: Bonnie Crater, CEO Full Circle Insights, Offensive vs. Defensive Marketing Strategies
10:10 - 10:30 Customer Case Study: Alex Shipillo, Director of Demand Gen, Influitive, Marketing on Offense
10:30 - 11:00 Networking Break - Brent Jones Photos & Autographs
Workroom 1 Workroom 2 Hands-on Training
Workroom 3
Super Admin / Dev Zone
11:00 - 11:30 Customer Case Study:
Driving Sales & Marketing Alignment Using Funnel Targets

Season Holland
Sr. Director of Marketing Operations and Analytics
SkillSurvey
How MongoDB Achieved
a 360 Degree View of Marketing & Sales Alignment

Jason Paquette
Director of Sales Ops
and Meg Goetsch
Director of Marketing Ops MongoDB
From Business Process to Actionable Reports, Part I
Data Analytics & Funnel Management
Full Circle's Customer Success Team
Do-it-Yourself Marketing Operations
Maya Peterson, Luke Duncan
and Dan Appleman
Product Management
Full Circle
11:30 - 12:00 Panel Discussion: Presenting Marketing Metrics to the Board -- the What and How
Jodi Sherman Jahic
Co-founder and Managing Partner
Aligned Partners
Leveraging Salesforce Data to Drive Revenue and Align Marketing and Sales
Ronen Shetelboim
Director of Marketing
Claire Alloway
Demand Generation Manager
Jobvite
12:00 - 1:15 Lunch and Networking
1:15 - 2:00 Keynote: Adam Blitzer, EVP and General Manager, Salesforce Sales Cloud, Sales & Marketing: The New Power Couple Has Arrived
2:00 - 2:30 Customer Case Study:
Why Sales & Marketing Alignment Isn't Just a Luxury

Michael Flanagan
Director of Marketing
Inspirato
Panel Discussion:
5 Secrets to Achieve Sales & Marketing Alignment

Brian Hansford
Director - Client Services
Heinz Marketing
with customers
From Business Process to Actionable Reports, Part II
Attribution Modeling & Reporting.
Full Circle's Customer Success Team
Bridging the Communication Gap Between Admins and Developers
Scott Foster
Sr. QA Engineer
Full Circle
2:30 - 3:00 Customer Case Study:
Take the Mystery Out of Your Marketing Spend

Hoontae Sim
Head of Marketing Operations
and Robb McDowell
Marketing Operations Manager
Grovo
Customer Case Study:
From Lean to Machine: Building Scale at a Startup in Record Time

Elle Woulfe
VP of Marketing
LookBookHQ
Hands-on Tactics to Improve Your Data & Reports
Maya Peterson
Business Analyst
Full Circle
3:00 - 3:30 How Vidyard Increased Conversion Rates
Amar Chahal
Revenue Operations Data Team Lead
Vidyard
Customer Case Study:
Building An Influence Model To Meet Business Challenges

Julie Zittergruen
Marketing Business Analyst
Lexmark
3:30 - 4:00 Networking Break
4:00 - 4:45 Keynote: John Donlon, Research Director, SiriusDecisions, Advanced Demand Waterfall Use Cases
4:45 - 5:00 Closing Remarks - Bonnie Crater
5:00 - 7:00 Fun and Games After Party


Session Abstracts
Marketing on Offense at Influitive      Read more »
Customer Case Study: Driving Sales & Marketing Alignment Using Funnel Targets      Read more »
How MongoDB Achieved a 360° View of Marketing & Sales Alignment      Read more »
From Business Process to Actionable Reports, Part I      Read more »
Do-It-Yourself Marketing Operations       Read more »
Panel Discussion: Presenting Marketing Metrics to the Board -- the What and How       Read more »
Leveraging Salesforce Data to Drive Revenue and Align Marketing and Sales       Read more »
Sales & Marketing: The New Power Couple Has Arrived      Read more »
Customer Case Study: Why Sales & Marketing Alignment Isn’t Just a Luxury      Read more »
Panel Discussion: 5 Secrets to Achieve Sales and Marketing Alignment      Read more »
From Business Process to Actionable Reports, Part II (Campaign Attribution)     Read more »
Bridging the Communication Gap Between Admins and Developers      Read more »
Data-Based Dollars: How Grovo Spends Smarter with Attribution Models      Read more »
Customer Case Study: From Lean to Machine - Building Scale at a Startup in Record Time      Read more »
Hands-on Tactics to Improve Your Data & Reports      Read more »
How Vidyard Increased Conversion Rates      Read more »
Customer Case Study: Building An Influence Model To Meet Business Challenges       Read more »
Advanced Demand Waterfall Use Cases      Read more »

Developers and Super-Admins

This year at Circulate we’re pleased to present a track for super-admins and developers – those tasked with implementing marketing processes on Salesforce. Whether you are an admin building validation rules or workflows, a marketer working with developers to implement some processes, or a developer who is implementing marketing functionality, this track will help you achieve successful and robust solutions.



Hotel Reservations

Circulate 2016 will be held on Monday, April 11, 2016 at the W San Francisco, located in the SoMa district with panoramic views of the Bay Bridge and the city skyline.

W San Francisco
181 3rd Street
San Francisco, CA 94103
www.wsanfrancisco.com

In order to confirm the group rate, you must identify yourself as a registered attendee of Full Circle Insights.  Circulate attendees will make their reservations directly with W San Francisco’s Central Reservations Office at 1-800-325-3589.

You will be responsible for room, tax and incidentals.

  • The group rate for single or double occupancy is $359.00 + 16.53% tax
  • This rate is extended to Circulate attendees 3 days pre and 3 days post program, based on availability
  • The “cut-off date” for reserving rooms at the group rate is 5:00 p.m. PST on March 21, 2016
  • Cancellations within three (3) days of arrival will be assessed a charge equal to one (1) night’s stay; this charge will be your responsibility
  • Revisions and/or cancellations to hotel reservations must be made directly with W San Francisco
Travel

Arranging and booking travel to San Francisco is at your expense and discretion.

To attend the pre-conference fun activities, such as the 7 am yoga or jog along the picturesque Embarcadero, plan to be at the W by 7 am on Monday, April 11.

Questions

All questions can be directed to circulate@streamlinevents.com

Sponsors

Be an integral part of Circulate 2016 and reach marketing and sales professionals in a fun and engaging environment. Sponsorship packages are designed to provide companies opportunities for high visibility with affordable entry-level options. Sponsorship is limited and available on a first come basis.

If you are interested in receiving information to sponsor Circulate 2016 please email circulate.sponsorships@fullcircleinsights.com.

THANKS TO OUR 2016 SPONSORS

Heinz Logo

For more information, visit us at FullCircleInsights.com